دور البحث و التطوير في تحقيق الميزة التنافسية في صناعة الدهان الأردنية : دراسة حالة "شركة القدس لصناعة الدهانات"

Other Title(s)

The role of research and development in achieving competitive advantage in the Jordanian paint industry : case study of "Quds Paints Company LTD”

Dissertant

المتولي، صفاء صالح

Thesis advisor

السالم، فؤاد الشيخ

University

Amman Arab University

Faculty

College of Business

Department

Department of Management and Business Administration

University Country

Jordan

Degree

Master

Degree Date

2019

English Abstract

The study aimed to measure the role of research & development in achieving the competitive advantage in the Jordanian paint industry, case Study of “Quds Paints Company LTD” The study used descriptive and analytical methodology to deal with and classification data, by designed and developed a questionnaire to be a study tool, in order to collect data from the study population consisted of the employees in Quds paints Co, that located in Sahab-Jordan.

The sampling unit involved (137) employees from managerial levels at Quds paints Co.

The results showed: The most important of these results were: The existence of a statistically significant effect at the level of (α = 0.05) of the R & D in its dimensions (Gathering information, HR, tools & hardware) in achieving competitive advantage in its dimensions (added value, high quality, special services).

1.

The existence of a statistically significant effect at (α = 0.05) for R & D on the added value in stages of production or through marketing.

2.

The existence of a statistically significant effect at (α = 0.05) of the R & R on the high quality of product.

3.

The existence of a significant statistical effect at (α = 0.05) for the R & D on the special services.

In light of findings, the study recommended for "Quds Paints Company" with the following: development by automation the non-automated production lines in order to increase its sales quotas which contribute to the recovery of product development.

And reconsidering the development of R &D dimensions, especially human resources, by eliminating inefficient HR, and attract the competencies that provide the company with expertise and innovations, and thus create a multi-competitive advantage for the company, in addition to the necessity to activate the customers database and develop it in order to achieve another competitive advantage.

Main Subjects

Business Administration

Topics

• Competition
• Industrial enterprises
• Case studies
• Jordan

No. of Pages

111

Table of Contents

• APA
• MLA
• AMA

Language

Arabic

Data Type

Arab Theses

Record ID

BIM-935861