The Role of Offensive Advertising on Consumer Response
Joint Authors
al-Maniaway, Aishah Mustafa
Ahmad, Ingi Sami
Source
Scientific Journal for Economic and Commerce
Issue
Vol. 2016, Issue 3 (30 Sep. 2016), pp.7-32, 26 p.
Publisher
Ain Shams University Faculty of Commerce
Publication Date
2016-09-30
Country of Publication
Egypt
No. of Pages
26
Main Subjects
Economics & Business Administration
American Psychological Association (APA)
Ahmad, Ingi Sami& al-Maniaway, Aishah Mustafa. 2016. The Role of Offensive Advertising on Consumer Response. Scientific Journal for Economic and Commerce،Vol. 2016, no. 3, pp.7-32.
https://search.emarefa.net/detail/BIM-936140
Modern Language Association (MLA)
Ahmad, Ingi Sami& al-Maniaway, Aishah Mustafa. The Role of Offensive Advertising on Consumer Response. Scientific Journal for Economic and Commerce No. 3 (2016), pp.7-32.
https://search.emarefa.net/detail/BIM-936140
American Medical Association (AMA)
Ahmad, Ingi Sami& al-Maniaway, Aishah Mustafa. The Role of Offensive Advertising on Consumer Response. Scientific Journal for Economic and Commerce. 2016. Vol. 2016, no. 3, pp.7-32.
https://search.emarefa.net/detail/BIM-936140
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-936140