The Role of Offensive Advertising on Consumer Response

Joint Authors

al-Maniaway, Aishah Mustafa
Ahmad, Ingi Sami

Source

Scientific Journal for Economic and Commerce

Issue

Vol. 2016, Issue 3 (30 Sep. 2016), pp.7-32, 26 p.

Publisher

Ain Shams University Faculty of Commerce

Publication Date

2016-09-30

Country of Publication

Egypt

No. of Pages

26

Main Subjects

Economics & Business Administration

American Psychological Association (APA)

Ahmad, Ingi Sami& al-Maniaway, Aishah Mustafa. 2016. The Role of Offensive Advertising on Consumer Response. Scientific Journal for Economic and Commerce،Vol. 2016, no. 3, pp.7-32.
https://search.emarefa.net/detail/BIM-936140

Modern Language Association (MLA)

Ahmad, Ingi Sami& al-Maniaway, Aishah Mustafa. The Role of Offensive Advertising on Consumer Response. Scientific Journal for Economic and Commerce No. 3 (2016), pp.7-32.
https://search.emarefa.net/detail/BIM-936140

American Medical Association (AMA)

Ahmad, Ingi Sami& al-Maniaway, Aishah Mustafa. The Role of Offensive Advertising on Consumer Response. Scientific Journal for Economic and Commerce. 2016. Vol. 2016, no. 3, pp.7-32.
https://search.emarefa.net/detail/BIM-936140

Data Type

Journal Articles

Language

English

Notes

Record ID

BIM-936140