Consumer buying behaviour and adoption of green products in large supermarkets in Nairobi city Kenya
Other Title(s)
سلوك شراء المستهلك و تبني المنتجات الخضراء في محلات السوبر ماركت الكبيرة في مدينة نيروبي بكينيا
Joint Authors
Imbambi, Olinjo Samuel
Kinoti, Mary
Source
Global Journal of Economics and Business
Issue
Vol. 4, Issue 2 (31 Aug. 2018), pp.269-279, 11 p.
Publisher
Refaad Center for Studies and Research
Publication Date
2018-08-31
Country of Publication
Jordan
No. of Pages
11
Main Subjects
Abstract EN
In the 21st century the behaviour of the consumer is changing towards being concerned about protecting the environment and changing his consumption pattern towards green products.
Protecting the environment has become the necessity for every consumer since most consumers demand green products that are biodegradable and have less impact on the environment.
The objective of this study was to investigate consumer buying behaviour and adoption of green products in large supermarkets in Nairobi City Kenya.
Descriptive cross sectional survey design was used for the above study and 151 respondents were able to answer the questionnaires out of 180.
Correlation and regression analysis was used to test on the relationship between the variables studied.
In correlation analysis there existed a relationship between consumer buying behaviour and adoption of green products.
Social-cultural factor, Psychological factor, marketing mix variables and types of consumer buyer decision behaviour have positive and significant effect on adoption of green products.
Therefore there is a significant relationship between the consumer buying behaviour and adoption of green products.
The study concluded customers in Nairobi occasionally have used green products for the last six months and it was influenced by socio-cultural factors, personal factors, psychological factors and marketing mix (4pc).Consumers need more time and high involvement when making decision to purchase green product that is expensive and has high risk.
The study recommends that supermarkets and government have the responsibility to create awareness of green products through utilizing social media and outdoor publicity.
American Psychological Association (APA)
Imbambi, Olinjo Samuel& Kinoti, Mary. 2018. Consumer buying behaviour and adoption of green products in large supermarkets in Nairobi city Kenya. Global Journal of Economics and Business،Vol. 4, no. 2, pp.269-279.
https://search.emarefa.net/detail/BIM-936469
Modern Language Association (MLA)
Imbambi, Olinjo Samuel& Kinoti, Mary. Consumer buying behaviour and adoption of green products in large supermarkets in Nairobi city Kenya. Global Journal of Economics and Business Vol. 4, no. 2 (2018), pp.269-279.
https://search.emarefa.net/detail/BIM-936469
American Medical Association (AMA)
Imbambi, Olinjo Samuel& Kinoti, Mary. Consumer buying behaviour and adoption of green products in large supermarkets in Nairobi city Kenya. Global Journal of Economics and Business. 2018. Vol. 4, no. 2, pp.269-279.
https://search.emarefa.net/detail/BIM-936469
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 277-278
Record ID
BIM-936469