The impact of digital marketing via smartphones on consumers' e-purchase satisfaction : a case study on students of al-Yarmouk and Amman Arab Universities
Other Title(s)
أثر التسويق الرقمي عبر الهواتف الذكية على رضا العملاء الشرائي : دراسة حالة على طلبة جامعة اليرموك و عمان العربية
Dissertant
Thesis advisor
University
Amman Arab University
Faculty
College of Business
Department
Department of Marketing
University Country
Jordan
Degree
Master
Degree Date
2019
English Abstract
he study aimed to measure the impact of digital marketing of smartphones on the satisfaction of students of Al-Yarmouk and Amman Arab Universities.
The descriptive-analytical approach was used to analyze the data collected from Yarmouk and Amman Arab Universities.
The total number of questionnaires, distributed in both universities, was (n=575).
The retuned rate was 94.1% (n= 541) of the total questionnaires distributed.
The validity was verified for statistical analysis.
The level of significant were set at a level of (α = 0.05), which makes the outcomes of the study the most important, for digital marketing in its dimensions (WhatsApp, Facebook, Instagram, E-mail) on the satisfaction of the purchasing customers (Information Quality, Payment System, Delivery) of Students of AlYarmouk and Amman Arab Universities.
The researcher also recommends that university students realize the importance of how digital marketing affects the purchase decision and apply them in the competition processes, as the company's ability to achieve factors that attract customers to buy gives them greater flexibility in the face of environmental challenges and knowledge of market opportunities better.
Main Subjects
Topics
No. of Pages
116
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Theoretical framework and previous studies.
Chapter Three : Methodology.
Chapter Four : Results and test hypotheses.
Chapter Five : Results and discussion of recommendations.
References.
American Psychological Association (APA)
al-Sharman, Tariq Abd Allah. (2019). The impact of digital marketing via smartphones on consumers' e-purchase satisfaction : a case study on students of al-Yarmouk and Amman Arab Universities. (Master's theses Theses and Dissertations Master). Amman Arab University, Jordan
https://search.emarefa.net/detail/BIM-937862
Modern Language Association (MLA)
al-Sharman, Tariq Abd Allah. The impact of digital marketing via smartphones on consumers' e-purchase satisfaction : a case study on students of al-Yarmouk and Amman Arab Universities. (Master's theses Theses and Dissertations Master). Amman Arab University. (2019).
https://search.emarefa.net/detail/BIM-937862
American Medical Association (AMA)
al-Sharman, Tariq Abd Allah. (2019). The impact of digital marketing via smartphones on consumers' e-purchase satisfaction : a case study on students of al-Yarmouk and Amman Arab Universities. (Master's theses Theses and Dissertations Master). Amman Arab University, Jordan
https://search.emarefa.net/detail/BIM-937862
Language
English
Data Type
Arab Theses
Record ID
BIM-937862
