The impact of digital marketing via smartphones on consumers' e-purchase satisfaction : a case study on students of al-Yarmouk and Amman Arab Universities

Other Title(s)

أثر التسويق الرقمي عبر الهواتف الذكية على رضا العملاء الشرائي : دراسة حالة على طلبة جامعة اليرموك و عمان العربية

Dissertant

al-Sharman, Tariq Abd Allah

Thesis advisor

al-Shibli, Muti Salih

University

Amman Arab University

Faculty

College of Business

Department

Department of Marketing

University Country

Jordan

Degree

Master

Degree Date

2019

English Abstract

he study aimed to measure the impact of digital marketing of smartphones on the satisfaction of students of Al-Yarmouk and Amman Arab Universities.

The descriptive-analytical approach was used to analyze the data collected from Yarmouk and Amman Arab Universities.

The total number of questionnaires, distributed in both universities, was (n=575).

The retuned rate was 94.1% (n= 541) of the total questionnaires distributed.

The validity was verified for statistical analysis.

The level of significant were set at a level of (α = 0.05), which makes the outcomes of the study the most important, for digital marketing in its dimensions (WhatsApp, Facebook, Instagram, E-mail) on the satisfaction of the purchasing customers (Information Quality, Payment System, Delivery) of Students of AlYarmouk and Amman Arab Universities.

The researcher also recommends that university students realize the importance of how digital marketing affects the purchase decision and apply them in the competition processes, as the company's ability to achieve factors that attract customers to buy gives them greater flexibility in the face of environmental challenges and knowledge of market opportunities better.

Main Topic

Marketing

Topics

No. of Pages

116

Table of Contents

Table of contents.

Abstract.

Abstract in Arabic.

Chapter One : Introduction.

Chapter Two : Theoretical framework and previous studies.

Chapter Three : Methodology.

Chapter Four : Results and test hypotheses.

Chapter Five : Results and discussion of recommendations.

References.

American Psychological Association (APA)

al-Sharman, Tariq Abd Allah. (2019). The impact of digital marketing via smartphones on consumers' e-purchase satisfaction : a case study on students of al-Yarmouk and Amman Arab Universities. (Master's theses Theses and Dissertations Master). Amman Arab University, Jordan
https://search.emarefa.net/detail/BIM-937862

Modern Language Association (MLA)

al-Sharman, Tariq Abd Allah. The impact of digital marketing via smartphones on consumers' e-purchase satisfaction : a case study on students of al-Yarmouk and Amman Arab Universities. (Master's theses Theses and Dissertations Master). Amman Arab University. (2019).
https://search.emarefa.net/detail/BIM-937862

American Medical Association (AMA)

al-Sharman, Tariq Abd Allah. (2019). The impact of digital marketing via smartphones on consumers' e-purchase satisfaction : a case study on students of al-Yarmouk and Amman Arab Universities. (Master's theses Theses and Dissertations Master). Amman Arab University, Jordan
https://search.emarefa.net/detail/BIM-937862

Language

English

Data Type

Arab Theses

Record ID

BIM-937862