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Measuring students’ perception of E-SERVQUAL at E-learning institutions : evidence from Egypt
Joint Authors
Rushdi, Ahmad Samir
al-Ansari, Usamah
Source
Scientific Journal for Economic and Commerce
Issue
Vol. 47, Issue 2 (30 Jun. 2017), pp.583-614, 32 p.
Publisher
Ain Shams University Faculty of Commerce
Publication Date
2017-06-30
Country of Publication
Egypt
No. of Pages
32
Main Subjects
Abstract EN
The rapid use of E-learning at the higher education institutions directed attention to focus on studying and measuring the students’ perception of service quality using E-SERVQUAL model.
Many challenges are facing E-learning especially in developing countries as it is a new experience for higher education.
The research objective is to measure students’ perceived ESERVQUAL at two Egyptian universities.
We used and adapted the proposed instrument of Udo et al., 2011 which contains five major dimensions: empathy, responsiveness, assurance, reliability, and website contents.
In addition, the measurement used to measure the quality of Elearning, and students' satisfaction and behavioral intentions.
Data analysis shows that all the E-SERVQUAL model dimensions are playing an important role in perceived quality and the students' responsiveness dimension is the most important one for student' perceived satisfaction.
The proposed model is very significant in explaining the joint impact of E-SERVQUAL and students' satisfaction variables on assessing students' intention to enroll in online education in the future.
Important recommendations proposed for managing institutions of higher education to increase the quality and sustainability of the e-learning context especially developing the communication process between students and lecturers to increase the students' perception of responsiveness.
American Psychological Association (APA)
Rushdi, Ahmad Samir& al-Ansari, Usamah. 2017. Measuring students’ perception of E-SERVQUAL at E-learning institutions : evidence from Egypt. Scientific Journal for Economic and Commerce،Vol. 47, no. 2, pp.583-614.
https://search.emarefa.net/detail/BIM-940574
Modern Language Association (MLA)
Rushdi, Ahmad Samir& al-Ansari, Usamah. Measuring students’ perception of E-SERVQUAL at E-learning institutions : evidence from Egypt. Scientific Journal for Economic and Commerce Vol. 47, no. 2 (2017), pp.583-614.
https://search.emarefa.net/detail/BIM-940574
American Medical Association (AMA)
Rushdi, Ahmad Samir& al-Ansari, Usamah. Measuring students’ perception of E-SERVQUAL at E-learning institutions : evidence from Egypt. Scientific Journal for Economic and Commerce. 2017. Vol. 47, no. 2, pp.583-614.
https://search.emarefa.net/detail/BIM-940574
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-940574