دور الاتصال التسويقي في إشباع رغبات المستهلك

Abstract EN

We consider our era as being the era of mass communication and information, and of knowledge, a period of unparalleled growth in the means of guidance, orientation, incitement and domination.

The study of communication is therefore necessary for individuals and groups alike.

Communication has several functions in various fields, the most important being how to use the means of communication in the development of economic activity in particular.

For productive sectors, communication has in fact become a fundamental component that contributes significantly to the marketing and commercialization of their product and hence to their development and expansion.

On this basis, the concept of communication, closely linked to the concept of trade and marketing, is based on the need to integrate all activities and efforts within companies to achieve their dual objective.

On the one hand, they want to satisfy the needs and desires of individuals (consumers) and the society they live in; on the other hand, they want to realize the expected profits for themselves.