Social media as a new emerging tool of marketing : effect of E-reputation in Algerian market
Joint Authors
Nuala, Maryam
Bu Sahlah, Muhammad
Source
Elmishkat en Economie, Developpement et Droit
Issue
Vol. 2016, Issue 3 (31 Dec. 2016), pp.80-97, 18 p.
Publisher
Publication Date
2016-12-31
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Abstract FRE
During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers.
The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level.
Such companies found that social media marketing is the solution through which companies and their customers will become much closer.
This paper covers four main sections where traditional marketing and electronic marketing concepts are reviewed in the first section.
Then a detailed exploration of social networks and their distinct features is presented in the second section.
A discussion of social network marketing tools and its related technologies is explored in the third section.
Finally, we conduct a case study showing the effect of the online reputation in Algeria through the social media.
American Psychological Association (APA)
Nuala, Maryam& Bu Sahlah, Muhammad. 2016. Social media as a new emerging tool of marketing : effect of E-reputation in Algerian market. Elmishkat en Economie, Developpement et Droit،Vol. 2016, no. 3, pp.80-97.
https://search.emarefa.net/detail/BIM-943892
Modern Language Association (MLA)
Nuala, Maryam& Bu Sahlah, Muhammad. Social media as a new emerging tool of marketing : effect of E-reputation in Algerian market. Elmishkat en Economie, Developpement et Droit No. 3 (2016), pp.80-97.
https://search.emarefa.net/detail/BIM-943892
American Medical Association (AMA)
Nuala, Maryam& Bu Sahlah, Muhammad. Social media as a new emerging tool of marketing : effect of E-reputation in Algerian market. Elmishkat en Economie, Developpement et Droit. 2016. Vol. 2016, no. 3, pp.80-97.
https://search.emarefa.net/detail/BIM-943892
Data Type
Journal Articles
Language
French
Notes
Record ID
BIM-943892