Identifying a comprehensive theoretical picture of blue ocean strategy
Author
Source
Management and Economics Research Journal
Issue
Vol. 1, Issue 3 (30 Sep. 2019), pp.38-53, 16 p.
Publisher
Publication Date
2019-09-30
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Abstract EN
Taking into account the growing concerns about concept of blue ocean strategy, this paper presents textual findings in a background conceptual history.
In particular, it brings various definitions to the concept.
The purpose of this paper a to provide readers with some of the key terms that are relevant to a consideration of the relevance of BOS (Blue Ocean Strategy) and to introduce some of the debates on the concept, beside that to present the experiences of Companies in the application of blue ocean strategy, as the proposed new niches of enterprises apart from the competition.
This paper deals with the blue ocean strategy, as a new direction for organizations, as a strategy to rely on innovation in creating value for the customer.
American Psychological Association (APA)
Rabbuh, Manal. 2019. Identifying a comprehensive theoretical picture of blue ocean strategy. Management and Economics Research Journal،Vol. 1, no. 3, pp.38-53.
https://search.emarefa.net/detail/BIM-944130
Modern Language Association (MLA)
Rabbuh, Manal. Identifying a comprehensive theoretical picture of blue ocean strategy. Management and Economics Research Journal Vol. 1, no. 3 (Sep. 2019), pp.38-53.
https://search.emarefa.net/detail/BIM-944130
American Medical Association (AMA)
Rabbuh, Manal. Identifying a comprehensive theoretical picture of blue ocean strategy. Management and Economics Research Journal. 2019. Vol. 1, no. 3, pp.38-53.
https://search.emarefa.net/detail/BIM-944130
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 51-53
Record ID
BIM-944130