De-marketing as a strategic tool for managing customer excessive demand within the shortage of environmental recourses of water : empirical study in Jordan
Author
Azzam, Zakariyya Ahmad Muhammad
Source
Global Journal of Economics and Business
Issue
Vol. 7, Issue 1 (31 Aug. 2019), pp.105-119, 15 p.
Publisher
Refaad Center for Studies and Research
Publication Date
2019-08-31
Country of Publication
Jordan
No. of Pages
15
Main Subjects
Abstract EN
Jordan has one of the lowest levels of water in the world, with Jordan's population is expected to continue to grow, the gap between water supply and water consumption (demand) threatens to wider significantly.
On the other hand, the exploitation of new water supply recourses is costly, therefore, Jordan authorities invested heavily in the development of water infrastructure and tools to lower the excessive demand of water with the danger of water supply deficiency.
This forces water supply corporation to act extensively to utilize all de-marketing tools to deal with this problem along with governmental parties.
As a result of these challenges, the researcher intended to examine the relationship between de-marketing tools as a strategic option to lower the excessive demand (consumption) of water in Jordan through using different de-marketing tools represented by higher prices of water bill, counter advertising, warning labels, limited advertising, limited distribution, availability of substitute sources and reducing the quantity of water supplied during summer season.
An analytical analysis of all these strategic options are considered by the researcher in order to examine the relationship between de-marketing tools adopted by the water municipal corporation and government of Jordan in order to lower the excessive demand of water and to find out solutions for this problem.
The study concluded that all related parties in Jordan are working together in order to utilize de-marketing tools as a strategic option to solve this extensive problem.
Finally the paper provided certain recommendations for water municipal corporation and to the government of Jordan to adopt all de-marketing tools which will help in dealing with water shortage problem.
American Psychological Association (APA)
Azzam, Zakariyya Ahmad Muhammad. 2019. De-marketing as a strategic tool for managing customer excessive demand within the shortage of environmental recourses of water : empirical study in Jordan. Global Journal of Economics and Business،Vol. 7, no. 1, pp.105-119.
https://search.emarefa.net/detail/BIM-944445
Modern Language Association (MLA)
Azzam, Zakariyya Ahmad Muhammad. De-marketing as a strategic tool for managing customer excessive demand within the shortage of environmental recourses of water : empirical study in Jordan. Global Journal of Economics and Business Vol. 7, no. 1 (Aug. 2019), pp.105-119.
https://search.emarefa.net/detail/BIM-944445
American Medical Association (AMA)
Azzam, Zakariyya Ahmad Muhammad. De-marketing as a strategic tool for managing customer excessive demand within the shortage of environmental recourses of water : empirical study in Jordan. Global Journal of Economics and Business. 2019. Vol. 7, no. 1, pp.105-119.
https://search.emarefa.net/detail/BIM-944445
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 116-119
Record ID
BIM-944445