The relationship between product mix elements and consumer buying behavior : a case of Jordan

Joint Authors

Ali, Nafiz Nimr
Azzam, Zakariyya Ahmad Muhammad

Source

Global Journal of Economics and Business

Issue

Vol. 6, Issue 2 (30 Apr. 2019), pp.375-384, 10 p.

Publisher

Refaad Center for Studies and Research

Publication Date

2019-04-30

Country of Publication

Jordan

No. of Pages

10

Main Subjects

Marketing

Topics

Abstract EN

This study aims to identify the relationship between product mix elements and consumer's buying behavior in Amman City – Jordan .To identify the relationship between product mix elements and consumer's buying behavior, specific independent variables such as product package , brand name , product information and product quality has been considered .The researchers designed a questionnaire based on previous studies and the questionnaire was given out to 500 respondents out of which 460 were returned, only 430 were valid for the analytical descriptive study.

SPSS was used to analyze the data.

The main result of this study indicates that the product's quality, information, brand name and package has a significant positive relationship on consumers' buying behavior, were product information and product quality had the most contribution which effect consumers' buying behavior

American Psychological Association (APA)

Azzam, Zakariyya Ahmad Muhammad& Ali, Nafiz Nimr. 2019. The relationship between product mix elements and consumer buying behavior : a case of Jordan. Global Journal of Economics and Business،Vol. 6, no. 2, pp.375-384.
https://search.emarefa.net/detail/BIM-945183

Modern Language Association (MLA)

Azzam, Zakariyya Ahmad Muhammad& Ali, Nafiz Nimr. The relationship between product mix elements and consumer buying behavior : a case of Jordan. Global Journal of Economics and Business Vol. 6, no. 2 (Apr. 2019), pp.375-384.
https://search.emarefa.net/detail/BIM-945183

American Medical Association (AMA)

Azzam, Zakariyya Ahmad Muhammad& Ali, Nafiz Nimr. The relationship between product mix elements and consumer buying behavior : a case of Jordan. Global Journal of Economics and Business. 2019. Vol. 6, no. 2, pp.375-384.
https://search.emarefa.net/detail/BIM-945183

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 382-384

Record ID

BIM-945183