The relationship between product mix elements and consumer buying behavior : a case of Jordan
Joint Authors
Ali, Nafiz Nimr
Azzam, Zakariyya Ahmad Muhammad
Source
Global Journal of Economics and Business
Issue
Vol. 6, Issue 2 (30 Apr. 2019), pp.375-384, 10 p.
Publisher
Refaad Center for Studies and Research
Publication Date
2019-04-30
Country of Publication
Jordan
No. of Pages
10
Main Subjects
Topics
Abstract EN
This study aims to identify the relationship between product mix elements and consumer's buying behavior in Amman City – Jordan .To identify the relationship between product mix elements and consumer's buying behavior, specific independent variables such as product package , brand name , product information and product quality has been considered .The researchers designed a questionnaire based on previous studies and the questionnaire was given out to 500 respondents out of which 460 were returned, only 430 were valid for the analytical descriptive study.
SPSS was used to analyze the data.
The main result of this study indicates that the product's quality, information, brand name and package has a significant positive relationship on consumers' buying behavior, were product information and product quality had the most contribution which effect consumers' buying behavior
American Psychological Association (APA)
Azzam, Zakariyya Ahmad Muhammad& Ali, Nafiz Nimr. 2019. The relationship between product mix elements and consumer buying behavior : a case of Jordan. Global Journal of Economics and Business،Vol. 6, no. 2, pp.375-384.
https://search.emarefa.net/detail/BIM-945183
Modern Language Association (MLA)
Azzam, Zakariyya Ahmad Muhammad& Ali, Nafiz Nimr. The relationship between product mix elements and consumer buying behavior : a case of Jordan. Global Journal of Economics and Business Vol. 6, no. 2 (Apr. 2019), pp.375-384.
https://search.emarefa.net/detail/BIM-945183
American Medical Association (AMA)
Azzam, Zakariyya Ahmad Muhammad& Ali, Nafiz Nimr. The relationship between product mix elements and consumer buying behavior : a case of Jordan. Global Journal of Economics and Business. 2019. Vol. 6, no. 2, pp.375-384.
https://search.emarefa.net/detail/BIM-945183
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 382-384
Record ID
BIM-945183