Visual binary opposition : a method to clarify meanings of advertising messages
Author
Source
Issue
Vol. 6, Issue 4 (31 Dec. 2016), pp.39-47, 9 p.
Publisher
Scientific Society for Egyptians Designers
Publication Date
2016-12-31
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Abstract EN
Visualizing messages in advertising plays a critical role in clarifying meanings to the target audience.
“Binary Opposition” is a method that can clarify meanings according to its opposite meanings.
Using this method can improve advertising messages.
This statement will be examined through an analytical study and a survey that tends to explore how far this method works to clarify advertising meanings visually.
American Psychological Association (APA)
al-Turayfi, Alya Abd al-Salam. 2016. Visual binary opposition : a method to clarify meanings of advertising messages. International Design Journal،Vol. 6, no. 4, pp.39-47.
https://search.emarefa.net/detail/BIM-951295
Modern Language Association (MLA)
al-Turayfi, Alya Abd al-Salam. Visual binary opposition : a method to clarify meanings of advertising messages. International Design Journal Vol. 6, no. 4 (2016), pp.39-47.
https://search.emarefa.net/detail/BIM-951295
American Medical Association (AMA)
al-Turayfi, Alya Abd al-Salam. Visual binary opposition : a method to clarify meanings of advertising messages. International Design Journal. 2016. Vol. 6, no. 4, pp.39-47.
https://search.emarefa.net/detail/BIM-951295
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 46-47
Record ID
BIM-951295