فاعلية مطبوعات العلاقات العامة : دراسة تطبيقية على الجمهور
Other Title(s)
Effectiveness of the publications of public relations : an applied study on the public
Author
Source
مجلة بحوث العلاقات العامة الشرق الأوسط
Issue
Vol. 6, Issue 19 (30 Jun. 2018), pp.211-236, 26 p.
Publisher
Egyptian Public Relations Association
Publication Date
2018-06-30
Country of Publication
Egypt
No. of Pages
26
Main Subjects
Abstract EN
The present study is aiming to recognizing the effectiveness of the publications of public relation in the governmental and nongovernmental Establishments.
The Study considered one of the Descriptive studies types.
The study in that research use the survey Method for a sample of workers of about230 individual of different categories (senior management class, middle management class, the minimum management class) that working in the governmental and nongovernmental establishments in Egypt.
A private sample was chosen on purpose in the time period from 1/2007 till 1/2008 and the study has used the survey papers As a tool for collecting the data.
The most important results that study reached to are as follows: The results showed that public relations publications contribute to increasing the public knowledge of the organization and contributed to highlighting the role of the organization affected by the educational level and also influenced by the employee's career, but not affected by the age of the employee and also not affected by the type of employee, male or female.
Public relations publications can not be dispensed with as well as contribute to resolving rumors about the organization.
American Psychological Association (APA)
صقر، رلى عبد الرحمن علي. 2018. فاعلية مطبوعات العلاقات العامة : دراسة تطبيقية على الجمهور. مجلة بحوث العلاقات العامة الشرق الأوسط،مج. 6، ع. 19، ص ص. 211-236.
https://search.emarefa.net/detail/BIM-951869
Modern Language Association (MLA)
صقر، رلى عبد الرحمن علي. فاعلية مطبوعات العلاقات العامة : دراسة تطبيقية على الجمهور. مجلة بحوث العلاقات العامة الشرق الأوسط مج. 6، ع. 19 (نيسان / حزيران 2018)، ص ص. 211-236.
https://search.emarefa.net/detail/BIM-951869
American Medical Association (AMA)
صقر، رلى عبد الرحمن علي. فاعلية مطبوعات العلاقات العامة : دراسة تطبيقية على الجمهور. مجلة بحوث العلاقات العامة الشرق الأوسط. 2018. مج. 6، ع. 19، ص ص. 211-236.
https://search.emarefa.net/detail/BIM-951869
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 236
Record ID
BIM-951869