The influence of visual perceptual constancy on attracting attention to digital images on advertising posters
Author
Hamad Allah, Tariq Baha al-Din
Source
Journal of Architecture, Arts and Humanistic Science
Issue
Vol. 2018, Issue 9 (31 Jan. 2018), pp.1-19, 19 p.
Publisher
Arab Association for Islamic Civilization and Art
Publication Date
2018-01-31
Country of Publication
Egypt
No. of Pages
19
Main Subjects
Abstract EN
This paper aimed to study how to attract more attention to the digital images used on advertising posters, by applying the visual perceptual constancy.
To achieve this goal, the study used the descriptive and experimental, methods to analyze the nature of visual perception and visual perceptual constancy.
Then, experiments were designed to employ the perceptual constancy, which extends its influence to the ability to produce a digital image used in advertising poster, beyond the boundaries of the visually familiar.
The results measured the audience' exposure time and analyzed it.
They indicated that there was an increase in the audience’ exposure time when using perceptual constancy as the main design concept in the digital images on advertising posters, and they led to recommendations to expand the use of perceptual constancy in the digital image on advertising media to get more audience' attracting attention.
American Psychological Association (APA)
Hamad Allah, Tariq Baha al-Din. 2018. The influence of visual perceptual constancy on attracting attention to digital images on advertising posters. Journal of Architecture, Arts and Humanistic Science،Vol. 2018, no. 9, pp.1-19.
https://search.emarefa.net/detail/BIM-953606
Modern Language Association (MLA)
Hamad Allah, Tariq Baha al-Din. The influence of visual perceptual constancy on attracting attention to digital images on advertising posters. Journal of Architecture, Arts and Humanistic Science No. 9 (Jan. 2018), pp.1-19.
https://search.emarefa.net/detail/BIM-953606
American Medical Association (AMA)
Hamad Allah, Tariq Baha al-Din. The influence of visual perceptual constancy on attracting attention to digital images on advertising posters. Journal of Architecture, Arts and Humanistic Science. 2018. Vol. 2018, no. 9, pp.1-19.
https://search.emarefa.net/detail/BIM-953606
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-953606