The impact of market orientation : innovation and mediating role of environmental factors on export performance of Sudanese exports (Fruit and Vegetables)
Joint Authors
Diyab, Daliyah Muhammad al-Zubayr
Ismail, Ilyas M. A.
Source
Journal of Science and Technology : in Economic Sciences
Issue
Vol. 17, Issue 1 (30 Jun. 2016), pp.1-13, 13 p.
Publisher
Sudan University of Science and Technology Deanship of Scientific Research
Publication Date
2016-06-30
Country of Publication
Sudan
No. of Pages
13
Main Subjects
Abstract EN
The study aimed at shedding the light on the role of Sudanese export market (fruits and vegetables) in achieving economic development through applying the marketing concepts, besides explaining how these concepts affect the export performance.
The study has adopted descriptive, analytical and statistical methods, whereas the primary data have been collected from Vegetable and Fruit markets in Khartoum after distributing a questionnaire to marketers, exporters and importers as individual sample.
The study results revealed that the export agencies (vegetables and fruits) focus on applying the concept of market orientation and innovation on export market, which enhance the export performance.
It is recommended for export agencies to consider the mediating role that the environmental factors play on export performance
American Psychological Association (APA)
Ismail, Ilyas M. A.& Diyab, Daliyah Muhammad al-Zubayr. 2016. The impact of market orientation : innovation and mediating role of environmental factors on export performance of Sudanese exports (Fruit and Vegetables). Journal of Science and Technology : in Economic Sciences،Vol. 17, no. 1, pp.1-13.
https://search.emarefa.net/detail/BIM-953857
Modern Language Association (MLA)
Ismail, Ilyas M. A.& Diyab, Daliyah Muhammad al-Zubayr. The impact of market orientation : innovation and mediating role of environmental factors on export performance of Sudanese exports (Fruit and Vegetables). Journal of Science and Technology : in Economic Sciences Vol. 17, no. 1 (2016), pp.1-13.
https://search.emarefa.net/detail/BIM-953857
American Medical Association (AMA)
Ismail, Ilyas M. A.& Diyab, Daliyah Muhammad al-Zubayr. The impact of market orientation : innovation and mediating role of environmental factors on export performance of Sudanese exports (Fruit and Vegetables). Journal of Science and Technology : in Economic Sciences. 2016. Vol. 17, no. 1, pp.1-13.
https://search.emarefa.net/detail/BIM-953857
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 10-13
Record ID
BIM-953857