نحو بناء ميزة تنافسية من خلال تطوير الخدمات المصرفية الإلكترونية : دراسة استطلاعية لمجموعة من البنوك العمومية الجزائرية

Abstract EN

The importance of this study is due to the great development in e-banking services, the increasing competition and the banks' awareness of the importance of these services, and due to their prominent role in achieving the Bank's competitive objectives, this study aimed to identify the electronic banking services that enable the Algerian public banks to build competitive advantages that enable them To address the major global challenges in the electronic banking sector and internal competition through non-public bank and financial institutions.

The researcher used the descriptive analytical approach as a suitable methodology for the subject of the study; The results of the hypothesis test show that public banks can provide an electronic service basket to their customers, thus ensuring their market share, and the continuous renewal of their e-services will contribute to competitive advantages.