استخدام وسائل الاتصال الحديثة في وظيفة العلاقات العامة و الإعلام : دراسة مسحية للمؤسسات الحكومية في واسط

Abstract EN

Despite the official recognition by the public and the public of the importance of the media in general and public relations in particular, most of the work of public relations departments and public institutions in Wasit did not reach the level of understanding required for the work of public relations management, Following the means and scientific methods in application, there is little evidence that it employs non-specialized personnel in the field of media and public relations.

In many institutions, it is seen as a marginal function and can be performed by any person.

B institutions must provide physical and human potential and the required technical even start to exploit the modern means of communication.

The Department of Public Relations and Information in the various administrative levels, whether it is a department, unit, department or division, needs specialists in the field because public relations has become an independent scientific department that is currently studying in most of the Iraqi universities, its methods, functions and special means.

The lack of interest of government institutions in providing the appropriate material and human resources causes the lack of work of the Department of Public Relations and Media and the lack of employment of modern technical means of communication, which negatively affects the performance of the institution in communication and communication.