آليات تسويق منتجات القطاع السياحي في الجزائر : إسقاط التجربة الأردنية

Joint Authors

بوخبزة، فوزية
حلوش، عاكف

Source

مجلة دفاتر البحوث العلمية

Publisher

University Center Morsli Abdellah of Tipaza

Publication Date

2015-06-30

Country of Publication

Algeria

No. of Pages

19

Main Subjects

Marketing

English Abstract

The world is witnessing sophisticated in improving the production and marketing of products and services to enhance the competitive position and increase market share in the global markets.

And tourism activity as an activity is increasing competition and is also continuing between the companies and on a global level, and this has led to the emergence of market deal through which a lot of companies and to the emergence of an active marketing activity is one of the most important tools for the development of the tourism sector.

The tourism industry is broader industries globally, and constitute a major source of foreign exchange, which feeds the balance of payments and pays the wheel of social and economic development, and can be considered a cornerstone of the economics of services and it is the first operator of employment and characterized by intensive workforce, and in the light of these indicators has become the tourism sector priorities in many countries of the world and has become a competitive advantage for the economies of many countries.

The study aims to use the statement of the importance of means and mechanisms tourism marketing service, and dealing with all of the Algerian and Jordanian experience in the marketing of tourism, has included a study on four basic themes are: The first axis: Algerian tourism sector.Axis II: Jordan's tourism sector.

Axis III: Comparison of tourism marketing in Jordan and Algeria.Theme IV: recommendations of the extent of the application of the positive elements of the marketing and successful on the tourism sector in Algeria.

Will reflect the study interest of both Algeria and Jordan in the tourism sector where it became such countries, especially Jordan look to tourism as a way and a means to improve economic and social conditions and diversifying economic structures have, and is a tourism awareness main base to make the sector more competitive on the domestic and international level, because the state of consciousness local tourism plays a major role in the revitalization of tourist traffic, both local or expatriate, and tourism has become today a requirement of every human being and a basic need to enjoy recreation and no less important than other human needs, and it can be a statement of the objectives of the study during thefollowing contents: -Statement awareness of the importance of tourism in the Jordanian society and its role in enhancing the competitiveness of the tourism sector.

-detection of the most important methods used in the marketing of tourism products to Jordan and the statement of any of them the most suitable of the tourism sector in Algeria.

-Demonstrate the importance of tourism marketing as one of the requirements for promoting tourism and its impact on each of the two communities Jordanian and Algerian.

The study adopted four most important hypotheses regarding the extent of the success of the Jordanian experience in the marketing of the tourism sector and the possibility of dropping this experiment on the case of Algeria.

Data Type

Conference Papers

Record ID

BIM-961968

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