أثر المرونة الاستراتيجية في تحقيق الميزة التنافسية لمؤسسة الاتصالات الجزائرية موبيليس

Abstract EN

The study aimed at identifing the impact of strategic flexibility on achieving a competitive advantage by the company of telecommunication Mobilis.

Strategic flexibility has been represented by four dimensions ( marketing flexibility, product flexibility, human resource flexibility, information flexibility), and competitive advantage represented by: (price, quality, speed of delevering service, market share).

The study population was the company of telecommunication Mobilis, The study has found a set of results, notably: the existence of high application of each of the strategic flexibility and competitive advantage in Mobilis.