استراتيجية مقترحة لإدارة الإبداع لتحقيق اليزة التنافسية في الجامعات الأردنية

Abstract EN

The study aims to identify the reality of management innovation as an input to achieve a competitive advantage in higher education institutions from the perspective of workers, and detect whether there are statistically significant differences at the level of significance (0.05 ≥ α) between the mean scores of the estimate of the sample to the reality of management innovation as an input to achieve feature competitiveness due to the variables ( Major practical - sex - years of service ), and then develop a strategy for the management of creativity as an input to achieve competitive advantage in higher education institutions.

The follow researcher descriptive analytical method application questionnaire consisting of 50 items distributed on four areas : ( resources and capabilities of the organization, quality, innovation and excellence , Education, Psychology and continuous improvement, adaptation and sustainability of creativity ), and so on a sample of 154 of the personnel working in institutions Higher Education in the Center Strip .

The study found the following results: 1 - the total score to estimate the sample to the reality of management innovation as an input to achieve competitive advantage was (72.47%), occupied the first area (resources and capabilities of the organization) to first place by (77.98%), followed by the third area (education Organizational and continuous improvement) for second place Posen relative (77.23%), followed by the second area (quality, innovation and excellence) finished third relative weight (69.34%), and finally the fourth area (adaptation and sustainability of creativity) ranked last with a relative weight (65.36%) 2- There were statistically significant differences in the total score of the views of respondents about the reality of creative input management to achieve competitive advantage due to the variables of academic qualification campaign in order to graduate, and years of service for more than 10 years, the total score of the questionnaire.

3 - The presence of statistically significant differences in the total score of the views of respondents about the reality of management innovation as an input to achieve a competitive advantage due to the variable sex in favor of males in the total score of the questionnaire, while there are no differences in the third area (education Organizational and continuous improvement).

In light of the results has been proposed to develop a strategy for the management of creativity as an input to achieve competitive advantage in higher education institutions , which consisted of ( premises , requirements , procedural steps ), the researcher recommended the following: 1 - Adoption of the future scenario planning for organizations to achieve efficiency and reveals the views and future trends and tendencies toward creativity.

2 - Need to focus when managing human resources on its positive impact risks that limit the institution's ability to sustain competitive advantage.

3 - Adopting strategic resourcebased institutions because it is an important theories in achieving competitive advantages.