تنمية الإبداع بالمؤسسة كمدخل للتغيير التنظيمي : مع الإشارة للمؤسسات الجزائرية

Abstract EN

Environmental variables pose many challenges to the success of business organizations, which requires thinking about adapting to them and addressing the problems associated with them in new ways, many have turned to develop creativity as one of the main entrances to organizational change.

Algerian organization like other organizations Business strives to meet the major challenges in this fast-moving time, which requires it to deal with organizational change as a purposeful, effective and useful activity, planned and not come suddenor or random and requires a process of development for creativity at its level and Providing the necessary organizational components for its development to serve the objectives of organizational change as one of its most important entry points, and considering it an ongoing process of renewal to ensure its continuity in a rapidly changing world.