التسويق البيئي في المؤسسات الاقتصادية بين الفرص و التهديدات بالتطبيق على عينة من العيادات الطبية بولاية ورقلة

Abstract EN

The study aims to identify the most important difficulties facing the adoption of green marketing in economic companies.

This study was based on the following research problem: What is the extent to which economic companies adopt the concept of green marketing, and what are the obstacles that limit its application? In order to achieve the objectives of the study, a questionnaire was distributed to 47 medical clinics.

It was found that 60% of the medical clinics in Ouargla do not apply green marketing, and that the main difficulties in applying green marketing in medical clinics is the lack of environmental awareness of officials, and the absence of the role of government officials, the absence of lobbying practices, and the lack of environmental awareness for consumers.