إدارة معرفة العميل كمدخل لتدعيم تنافسية المؤسسة

Abstract EN

Strategic importance to gain knowledge of the client realized by many managers, where business leaders agreed that the customer experience (products and services) is the new competitive battlefield and source of sustained excellence.

They also affirm that the knowledge of the customer, and the level of customer service, and customer satisfaction, is of particular importance to maintain the competitive advantage of the institution