Key strategies for green marketing success

Abstract EN

Green or environmental marketing refers to selling products that satisfy customers’ wants and needs with minimal detrimental impact on the natural environment.

It came into prominence in the late 1980s and early 1990s, then it has been expanding rapidly in the world, as companies are increasingly aware about the environment and focusing on green products.

The aim of this paper is to present strategies to influence consumers to adopt a green behaviour and shift toward environmental friendly or green products.