أثر إعلانات العلامات التجارية في سلوك الجمهور
Other Title(s)
The impact of advertising brands on the behavior of the public
Author
Source
Issue
Vol. 2013, Issue 61 (30 Jun. 2013), pp.1-25, 25 p.
Publisher
Al-Mustansiriyah University College Of Arts
Publication Date
2013-06-30
Country of Publication
Iraq
No. of Pages
25
Main Subjects
Abstract EN
In modern times it has become companies can advertising and promotion of their product and its distribution in different parts of the world, in addition to increased competition and fear companies of counterfeiting of their product, which incurred heavy losses, had to invent signs placed on their product for promotion and indistinguishable from the rest of Products and thus help consumers not to confusion between products of different origin.
The longer the brand is a legal entity that represents the company and its products and its employees and other other elements associated with the product or the company.
In light of fierce competition between the products and the economic giants, became the trademark announcement is more important is that penetrates the market to confirm the name of the company or product and maintains commercial reputation and presence in markets characterized by intense competition and rivalry.
American Psychological Association (APA)
زينب ليث عباس. 2013. أثر إعلانات العلامات التجارية في سلوك الجمهور. مجلة آداب المستنصرية،مج. 2013، ع. 61، ص ص. 1-25.
https://search.emarefa.net/detail/BIM-967734
Modern Language Association (MLA)
زينب ليث عباس. أثر إعلانات العلامات التجارية في سلوك الجمهور. مجلة آداب المستنصرية ع. 61 (2013)، ص ص. 1-25.
https://search.emarefa.net/detail/BIM-967734
American Medical Association (AMA)
زينب ليث عباس. أثر إعلانات العلامات التجارية في سلوك الجمهور. مجلة آداب المستنصرية. 2013. مج. 2013، ع. 61، ص ص. 1-25.
https://search.emarefa.net/detail/BIM-967734
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن ملاحق : ص. 23
Record ID
BIM-967734