Digital public relations campaign : electronic newsletter and email as a model

Abstract EN

This study seeks to investigate the importance of digital public relations campaign in the field of organization, specifically the e-mail and e-newsletter as a model.

Where the development in the field of information and communication technology, such as the internet and its various services need to take advantage of different tools to attract the internal and external public.

In due to win their confidence and build good relations with him, by forming a good corporate image of the organization.

In addition, this is can be only through a Digital Public relations campaign, which is be based on a set of detailed steps involved in this research.

Key Words: Public relations -e- - Digital Public relations campaign e-newsletter mail -