الإبداع في الرسالة الإعلانية التلفزيونية و فاعليته في جذب انتباه المتلقي : بحث مستل من أطروحة دكتوراه
Other Title(s)
Creativity in the television advertising message and its effectiveness in attracting the attention of the recipient : a research drawn from a degree thesis
Joint Authors
الحمداني، ريا قحطان
الغرب، هدى عادل طه
Source
Issue
Vol. 2020, Issue 47 (31 Mar. 2020), pp.205-226, 22 p.
Publisher
University of Baghdad College of Mass Media
Publication Date
2020-03-31
Country of Publication
Iraq
No. of Pages
22
Main Subjects
Abstract EN
Declaration has become today has an important and active and influential role in the recipient public life، and are concentrated advertising on the creativity component manufacture to attract his attention toward what to be announced from a variety products، and is dominated by television commercials tempo and imagination، and display them a variety of ways catches the attention and an impressive simulates the their senses of hearing and sight، to influence in the receiver and the public paid for purchase.
Through it crystallization the subject of our research on the importance of creativity in television advertising and effective for attracting the attention of the public towards the receiver advertised products، and influences it and pay for the purchase.
This included the topic of our research on the importance of creativity in television advertising and its effectiveness in attracting the recipient's attention towards the advertised products, influencing him and pushing him to buy.
And the importance of the research emerges as it clarifies an important aspect in the design of the advertising message, which is creativity.
In addition, the aim of the research is to identify the creative strategies adopted in preparing and designing the advertising message.
This is descriptive research that describes media phenomena and the collection of facts and information about them.
It also reached that the advertising message that adopts creativity attracts attention more than a simple, informative message.
American Psychological Association (APA)
الغرب، هدى عادل طه والحمداني، ريا قحطان. 2020. الإبداع في الرسالة الإعلانية التلفزيونية و فاعليته في جذب انتباه المتلقي : بحث مستل من أطروحة دكتوراه. مجلة الباحث الإعلامي،مج. 2020، ع. 47، ص ص. 205-226.
https://search.emarefa.net/detail/BIM-969867
Modern Language Association (MLA)
الغرب، هدى عادل طه والحمداني، ريا قحطان. الإبداع في الرسالة الإعلانية التلفزيونية و فاعليته في جذب انتباه المتلقي : بحث مستل من أطروحة دكتوراه. مجلة الباحث الإعلامي ع. 47 (كانون الثاني / آذار 2020)، ص ص. 205-226.
https://search.emarefa.net/detail/BIM-969867
American Medical Association (AMA)
الغرب، هدى عادل طه والحمداني، ريا قحطان. الإبداع في الرسالة الإعلانية التلفزيونية و فاعليته في جذب انتباه المتلقي : بحث مستل من أطروحة دكتوراه. مجلة الباحث الإعلامي. 2020. مج. 2020، ع. 47، ص ص. 205-226.
https://search.emarefa.net/detail/BIM-969867
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 224-226
Record ID
BIM-969867