The effect of online business determinants on customers’ E-loyalty : field study on customers who use E-banking
Other Title(s)
أثر محددات الأعمال التجارية عبر الإنترنت على الولاء الإلكتروني للزبائن : دراسة ميدانية عن العملاء الذين يستخدمون الخدمات المصرفية الإلكترونية
Dissertant
al-Saffar, Ali Muhammad Salih Majid
Thesis advisor
University
Middle East University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2020
English Abstract
This study aimed to investigate the effect of online business determinates (customizations, contact interactivity, care, community, convenience, cultivation, choice, and character) on e-loyalty in e-banking.
The study carried out customers who using e-banking in Amman - Jordan.
A questionnaire developed to collect the required data.
The study population and sample consisted of customers using e-banking in Amman - Jordan.
A 300 questionnaires distributed, and 208 statically viable questionnaires were collected, collected data was analyzed, by using different statistical techniques such as descriptive statistics, correlation, and, simple regressions through the SPSS The study finds some remarkable results that can be summarizing as follows: there is a significant effect of online business determinants (customizations, contact interactivity, care, community, convenience, cultivation, choice, and character) on customer e-loyalty in e-banks services in Amman Jordan at α≤0.05 level.
The higher factor effect e-loyalty is (convenience), and the lowest variables influence the e-loyalty from the list is (community).
Finally, the study suggested recommendations that could contribute to improving the bank's website, considering the online business determinates have strongly affect on customer e-loyalty.
Main Subjects
Topics
No. of Pages
93
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Conceptual and theoretical framework and previous studies.
Chapter Three : Study methodology (method and procedures).
Chapter Four : Data analysis study methodology (method and procedures).
Chapter Five : Results' discussion and recommendations.
References.
American Psychological Association (APA)
al-Saffar, Ali Muhammad Salih Majid. (2020). The effect of online business determinants on customers’ E-loyalty : field study on customers who use E-banking. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-970907
Modern Language Association (MLA)
al-Saffar, Ali Muhammad Salih Majid. The effect of online business determinants on customers’ E-loyalty : field study on customers who use E-banking. (Master's theses Theses and Dissertations Master). Middle East University. (2020).
https://search.emarefa.net/detail/BIM-970907
American Medical Association (AMA)
al-Saffar, Ali Muhammad Salih Majid. (2020). The effect of online business determinants on customers’ E-loyalty : field study on customers who use E-banking. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-970907
Language
English
Data Type
Arab Theses
Record ID
BIM-970907
