أثر الإنترنت في تفعيل لتسويق المباشر بين منظمات الأعمال : دراسة استطلاعية على عدد من المؤسسات الاقتصادية الجزائرية

Abstract EN

This research ai ms to identify the impact that the Internet has played in the process of direct marketing among business organizations.

The study was applied on a sample class of 129 Algerian economie institutions (companies).

The study concluded that the most important reasons for companies to use the Internet are related to online communication, as weil as its quickness and easiness.

The study pointed out to the reasons behind the reluctance of these companies from building web sites on the Internet.

The study also indicated the dimensions of the role of Internet in the marketing mix, and ended up with a description of the most important obstacles to the use of Internet by those companies.