الإلتزام بالمسؤؤلية الإجتماعية اتجاه المورد البشري : ميزة استراتيجية

Abstract EN

After that the main objective of institutions was to double the profits, social issues have become today of paramount importance, and supporters of social responsibility continue to increase.

Thus today's organizations have to consider the interests of society first, and the context in which they operate should be the center of their concerns.

This approach does stem not only from the importance of creating a positive social role of the institution, but has another purpose which is to create a competitive advantage for the institution of a moral nature.

From this standpoint, it seemed necessary to disclose the material and immaterial benefits that will be brought to the institution in the case of its social commitment; and this does not detract from its value if it aspired to achieve a profit as well as providing social services, in fact no one denies the target profit of each institution.

In order to obtain the necessary data for the study, we distribute questionnaires to a randomly chosen sample of employees, in addition to the views of the local community people; then we try to assess the degree of social commitment in these companies, by using the 12 th version of SPSS, we measure the most important statistical standards, and examine the main hypotheses.The main findings of this paper show the strong relationship between the commitment to social responsibility and human resources satisfaction in one hand, in the other hand the existence of a relationship between social responsibility and the fulfillment of an ethical advantage in addition to the material revenue.