Muslim consumers style inventory : a case from Pakistan
Joint Authors
Zia, Mubashshir Hasan
Shafiq, Shuayb
Rajput, Amir
Shafi, Khurram
Sharif, Amir
Source
Journal of Islamic Business and Management
Issue
Vol. 9, Issue 2 (31 Dec. 2019), pp.416-429, 14 p.
Publisher
Riphah International University Riphah Centre of Islamic Business
Publication Date
2019-12-31
Country of Publication
Pakistan
No. of Pages
14
Main Subjects
Abstract EN
The primary objective of the study is to investigate the Muslim consumers’ style inventory.
An allied objective of this study is to test the reliability and validity of Consumer Style Inventory (CSI) in an economically developing country like Pakistan.
For this purpose, data was collected from university graduate and under-graduate students.
Factor reduction technique was used in SPSS to examine Muslim consumers’ style inventory.
Findings of the study indicate that Muslim consumers are partially di erent from their non-Muslims counterparts.
The result of principal component analysis revealed that factors like “Impulsive” and “recreational” were not confirmed by the Muslim consumers.
However, other factors like price conscious, quality conscious and ‘confused by over choice’ were confirmed.
Thus, study suggests that formal consumers’ education system should be enhanced and all concerned bodies like Islamic scholars, Government agencies and universities should play their role in formulating shopping orientation of Muslim consumers.
Furthermore, the future direction of study provides an avenue to coming scholars on the area.
American Psychological Association (APA)
Shafiq, Shuayb& Zia, Mubashshir Hasan& Rajput, Amir& Shafi, Khurram& Sharif, Amir. 2019. Muslim consumers style inventory : a case from Pakistan. Journal of Islamic Business and Management،Vol. 9, no. 2, pp.416-429.
https://search.emarefa.net/detail/BIM-976275
Modern Language Association (MLA)
Shafiq, Shuayb…[et al.]. Muslim consumers style inventory : a case from Pakistan. Journal of Islamic Business and Management Vol. 9, no. 2 (2019), pp.416-429.
https://search.emarefa.net/detail/BIM-976275
American Medical Association (AMA)
Shafiq, Shuayb& Zia, Mubashshir Hasan& Rajput, Amir& Shafi, Khurram& Sharif, Amir. Muslim consumers style inventory : a case from Pakistan. Journal of Islamic Business and Management. 2019. Vol. 9, no. 2, pp.416-429.
https://search.emarefa.net/detail/BIM-976275
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 425-429
Record ID
BIM-976275