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مكانة الأخلاقيات في الإشهارات التلفزية العربية
Other Title(s)
The status of ethics in Arab television advertising
Joint Authors
بوغاري، فاطمة الزهرة
بربار، نور الدين
هادف، ليلى
Source
Issue
Vol. 2, Issue 3 (30 Apr. 2018), pp.108-134, 27 p.
Publisher
University of Ghardaia Faculty of Economic and Commercial and Management Sciences
Publication Date
2018-04-30
Country of Publication
Algeria
No. of Pages
27
Main Subjects
Media and Communication
Sociology and Anthropology and Social Work
Abstract EN
The aim of the study is to identify ethical issuesinadvertising and its effects on the consumer and the community.
And to identify the Algerian consumer attitudes toward the most important (Deception, child, women, encourage materialismlifestyle and consumerism).
Study raised demographic variables (age, sex -, family -almistoy ,The situation of education) on attitudes towards ethical issues in commercial television advertising.Using descriptive and analytical approach as an appropriate approach to such a study, as can assemble the information necessary to achieve the objectives of the study and answer its questions and hypotheses.
The study concluded that consumers Algerians negative attitudes towards these ethical issues.
Although different in their attitudes towards certain issues according to some demographic variables, but most agree that negative attitudes.
Also, found that: respect for the culture of the society (religion, customs and traditions.
The prevailing ethics...).
Respect for human dignity (respect for women, children, and everyone in the community....).
And to exercise social responsibility.Genuineness and adequacy of the information.
All ethical principles must be respected and taken into account when designing the publicity in order to ensure its effectiveness.
American Psychological Association (APA)
بربار، نور الدين وهادف، ليلى وبوغاري، فاطمة الزهرة. 2018. مكانة الأخلاقيات في الإشهارات التلفزية العربية. مجلة إضافات اقتصادية،مج. 2، ع. 3، ص ص. 108-134.
https://search.emarefa.net/detail/BIM-978733
Modern Language Association (MLA)
بربار، نور الدين....[و آخرون]. مكانة الأخلاقيات في الإشهارات التلفزية العربية. مجلة إضافات اقتصادية مج. 2، ع. 3 (نيسان 2018)، ص ص. 108-134.
https://search.emarefa.net/detail/BIM-978733
American Medical Association (AMA)
بربار، نور الدين وهادف، ليلى وبوغاري، فاطمة الزهرة. مكانة الأخلاقيات في الإشهارات التلفزية العربية. مجلة إضافات اقتصادية. 2018. مج. 2، ع. 3، ص ص. 108-134.
https://search.emarefa.net/detail/BIM-978733
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 132-134
Record ID
BIM-978733