Managers’ perception of corporate social responsibility : evidence from least developed country

Abstract EN

This study examines the CSR perception in one of the least develped countries, named; Yemen.

The present study contributes to the CSR literature by investigating the level of CSR perception in 73 most active shareholding companies registered in Yemen.

A survey questionnaire was used to collect data from CEOs, CFOs, marketing/public relations managers and philanthropy/ CSR managers regarding the determination of the level of CSR perception.

The main result concluded by this study is that managers have high degrees of CSR perception.

The study has bridged the literature gaps in such that it offers empirical evidence and new insights on CSR body of knowledge which could be used to further improvement of the CSR perception amongst companies in Yemen and similar economies.