دور العلامة في تحقيق المنافسة الاقتصادية

Abstract EN

The fierce competition which became the image of the modern market made companies to face big challenge, The most important of then all is building a trade mark in order to develop and preserve that position.

The trade mark is considered as essential element that determines the place of the company in the market, also it secures the loyalty of customers and create a bond between the company and customer.

So, the trade mark plays for long time until now, important role in identifying the source of the products.

No doubt that this eurrent role was the oldest one for the trade mark to play, from a historical back round.

With time this role earned other dimensions as a result of economie changes, in parallel witch the emergence of large production.

No longer limited to represent the originality of the production and its source.