الفضاء الإلكتروني مجال جديد للممارسة الحملات الانتخابية الإلكترونية : حملة بارك أوباما نموذجا

Abstract EN

his study came with the aim of exposure to the problem of the great role that the Internet plays as a new space since its emergence in supporting and promoting the values of democracy, by creating multiple virtual and networked societies that communicate with each other in order to activate a new electronic space for innovative, transparent and fair democratic practice by means of multiple media directions.

To provide the citizen with the ability to choose their representatives, discuss them, monitor and evaluate their future activities.

Hence, the modern digital media plays the role of the mediator between those in charge of political communication and the target audiences, but in a more comprehensive way for all means of new media, that is to the networked media, the thing that pushed the electoral process and its candidates to rely on it extensively in order to attract the largest possible segment on the one hand, and on the other hand activate Their election campaigns and definition of their future programs, which is what is now known as the electronic space for campaigns for media multimedia.

Based on the foregoing, I will try to clarify the effectiveness of the role that space plays for cyber through the media for modern media in activating election campaigns, and also through to answer questions: 1-What is an electronic electoral campaign? 2-What are the advantages of electronic election campaigns through the political side? 3-What is the first electoral campaign in which you did not use the Internet? 4- The electoral campaign and political marketing.

5- The election campaign for Barack Obama.