أثر الأفعال الكلامية في الخطاب الإشهاري : الإشهار الثابت المعروض في الجزائر أنموذجا

Abstract EN

This research seeks to show the impact of the speech acts in achieving the objectives of publicity discourse and the targeted recipient mentally and emotionally, and to influence him both physically and functionally; from the production of the enunciated – as a product of enunciation act- by using languages, and in the meantime, it does not produce words and phrases, it does acts, as well as practicing influence, and this is the objective of speech acts.

This study seeks to answer a number of questions, including: How effective are speech acts in achieving the purposes of the advertisement discourse? And where lays the characteristics of the publicity speech, both linguistic and non-linguistic, that accomplish the fulfillment of the speech acts? How did the advertisement discourse respond to the demands of society in the field of effective communication?