الإعلام العربي المستدام و اقتصاد المعرفة : الواقع والتوقعات

Abstract EN

Communication and media technology, in addition to education, innovation and good governance, are the four main pillars of the knowledge economy.

The names given to it: "Information Economy", "Internet Economy" and "Digital Economy" are only areflection of the different stages of the development and use of communication and media technology for the process of producing, transferring and disseminating economic knowledge.

The level of development in this technology is one of the most important indicators for measuring the achievement of the knowledge economy.In this study, three main axes were highlighted.

The first of them dealt with the theoretical basis of the relationship of information and communication technology with the knowledge economy, ascertaining the realization of the Daniel Lerner model in development and Rogers' writings on adopting innovative ideas and the participatory media model required in the transition to a knowledge economy, while The second axis touched on the ability of the media as an industry to support and integrate societies into the knowledge economy and the requirements for that integration, and to mitigate the temporary negative effects that may affect this process of transition.

The third axis dealt with the reality of the media industry and the basic challenges facing societies in general and the Arab in particular, which hinder maximizing the advantages and ability of the media to contribute to this economy, which aspires to achieve the goals of sustainable development and achieve the welfare of societies, the most important of which was the weak production of qualitative content from the communication contents Related to the knowledge economy, whether due to weak investment in this sector or to government control or the desire to reap quick profits, without paying attention to development goals, where it was pointed out the importance of data journalism in the media today and its impact In finding a sustainable, profound and professional media to be able to integrate individuals and involve them in the decision-making process and determine their fate politically, socially and environmentally