The communication of proximity and change strategy

Abstract EN

The communication of proximity has become a strategy for change and solving many problems in all fields.

It is also a method of awareness to avoid falling into problems and crises.

This is more evident in its adoption as a strategy not only in the media, but also in all areas of security, culture, sports, political mobilization and electoral campaigns.

Even it was difficult to contain Ghardaia crisis outside its environment away from the local community with all its components such as the family, school, mosque, etc, the communication of proximity starts from knowing the reasons and lisning to the local people in order to change the situation toward the best and solve the problems on July 2015.