تأثير الإنفوجراف في إصدارات العلاقات العامة على فهم و تذكر المستخدمين : دراسة شبه تجريبية

Abstract EN

The Impact of Infographics Used in Public Relations Publications on Recall and Comprehension
A semi Experimental Study of Users

The study explores the impact of infographics on users' comprehension and recall through examining infographics used in PR publications; both electronic and printed.

An experimental design has been adopted and the study has been conducted on a sample of 150 college students in Tanta University
The most important findings are
Infographics positively affect information acquisition.

Text accompanied with infographics affects users' comprehension and recall more than text without infographics.

Animated infographics have a more powerful effect on users' comprehension and recall than unanimated designs.

Unanimated infographics influence users' comprehension and recall more than mere text does