الممارسة المهنية في الصحافة الإقليمية عبر الشبكات الاجتماعية : دراسة تطبيقية في إطار نظرية المسئولية الاجتماعية

Abstract EN

The professional practice of regional journalism on social networking sites:
An applied study based on Social Responsibility Theory

The study aimed to explore the professional practice of regional journalism on social networking sites of both traditional newspapers and citizen journalism.

Through the theoretical framework of Social Responsibility Theory, this descriptive study conducted on two pages of regional news of Assiut Governorate on Facebook (Al-Assayta & Assiut Street pages), using a qualitative content analysis of publishing policies and terms, pages posts, and users' comments on those pages, besides conducting a field study on the communicators of the two pages.

The study concluded that the social networking sites in general and Facebook in particular has become a perfect field for practicing journalism work.

The ordinary citizens and professional journalists have taken advantage of the social networking sites publishing capabilities to overcome the regional traditional newspapers problems, which include financing, distribution, printing, etc.

Therefore, we can say that the regional newspaper in its new form on the social networking sites has succeeded to a large extent in performing its functions according to the assumptions of the theory of social responsibility.

The results also proved that the editorial policy still used to control the journalistic performance on the social networking sites, what appeared clearly through the pages posts and the users' comments, which represent a professional and ethical framework that regulates the professional practices of regional journalism on social networking sites.