دور الحملات الإعلامية في تشكيل الوعي الصحي للمرأة المصرية : دراسة تطبيقية على حملة 100 مليون صحة

Abstract EN

The role of Media Campaigns in shaping health awareness of Egyptian woman: Practical study on Campaign of 100 million health's

That study aims to shed light on The role of media campaigns in shaping the health awareness of Egyptian women by applying the campaign of 100 million health and its role in providing Egyptian women with health information about early detection of breast cancer and non-communicable diseases, and Knowing the motives and reasons for its exposure and evaluation of this campaign, this study belongs to descriptive studies and was conducted on the method of media survey.

that study uses the survey as a tool to collect information and data about the sample, which was applied to an Purposive sample (400) single Egyptian women aged 18 and over, that took The study lasted 3 months, from September to November 2019, and the study is finding several results: 55.2% of the study sample confirmed an influential role for the 100 million health campaign to raise their health awareness, and 71.3% of the research sample confirmed that the campaign made them Doing healthy activities, the most prominent of which was to adopt a healthy diet as well, the respondents agreed that the campaign confirms the state's interest in women's health.