دور الحملات الإعلانية في التوعية بأهمية الصناعات الصغيرة : حملة بنك مصر نموذجا

Abstract EN

The present research attempts to monitor the role of the advertising campaigns presented by Banque Misr since 2010, which started with the title "My Beautiful Branches" and up to the Talaat Harb campaign.

See the slogan "Made in Egypt" in 2018: Towards the work of small industries.

The analysis of the content of the advertising campaigns, and the survey of a sample of workers in the small industries to determine the impact of the campaign on their direction to work, and to reveal the impact of these campaigns on their tendency to work in small industries, Small On the trend towards work, as well as monitoring the most age groups trend to take advantage of loans provided by banks and the impact of the work in small industries on the development of human resources, and provide employment opportunities and improve the standard of living of workers, the research was based on the methodology of social survey, The study also used two tools of research tools: a content analysis form and a questionnaire form.

A sample analysis was conducted for the Bank of Egypt's campaign to support small industries, which was obtained through the Bank's website on Facebook In the years 2010-2018, except for the year 201, 22011, a survey questionnaire was applied to a sample of 125 small-scale workers in Mansoura, Mahalla Al-Kubra and Tanamil and Salamoun villages in Dakahlia governorate to find out the reasons for their funding and their impact on advertising campaigns directed by Egypt Bank.