The shopping experience and its effect on impulsive buying : a qualitative approach
Other Title(s)
تجربة التسويق و تأثيرها على الشراء الاندفاعي : نهج نوعي
Joint Authors
Source
Revue Stratégie et Développement
Issue
Vol. 10, Issue 1 (31 Jan. 2020), pp.288-305, 18 p.
Publisher
Publication Date
2020-01-31
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Topics
Abstract EN
This study aims to understand the impulse buying experience, which allows us to identify the factors that contribute to the construction of a gratifying shopping experience that subsequently triggers impulse buying, the consequences that result from this experience and to propose a conceptual model explaining the content of the impulse buying experience in a longitudinal perspective.
By using a qualitative approach, this study considers the opinion of 21 buyers.
The results show that there are many factors that contribute to impulse buying such as atmospheric factors, motivations and emotions.
The results show also the consequences and their effect on future behavioral intentions.
American Psychological Association (APA)
Muradi, Samir& Wahhab, Muhammad. 2020. The shopping experience and its effect on impulsive buying : a qualitative approach. Revue Stratégie et Développement،Vol. 10, no. 1, pp.288-305.
https://search.emarefa.net/detail/BIM-995955
Modern Language Association (MLA)
Muradi, Samir& Wahhab, Muhammad. The shopping experience and its effect on impulsive buying : a qualitative approach. Revue Stratégie et Développement Vol. 10, no. 1 (2020), pp.288-305.
https://search.emarefa.net/detail/BIM-995955
American Medical Association (AMA)
Muradi, Samir& Wahhab, Muhammad. The shopping experience and its effect on impulsive buying : a qualitative approach. Revue Stratégie et Développement. 2020. Vol. 10, no. 1, pp.288-305.
https://search.emarefa.net/detail/BIM-995955
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 303-305
Record ID
BIM-995955