منهجية تصميم الاستبانة في الدراسات التسويقية

Abstract EN

This article deals with the methodology of questionnaire designingas it’s one of the primary data collection tools in scientific research preparation.

It focuses on the conditions and rules that should be integrated into each step of its construction and design, as the validity and reliability of the collected, the response rate it achieves, the error reduction rate and the possible biases depends on the application of these conditions and rules.

However, the questionnaire design remains a skill acquired by experience, where it shows the creative aspect that allows the questionnaire effective production of data, and thus a reliable results of the scientific research.