ثنائية اللغة و الإعلام : الواقع اللغوي في الإعلام السعودي أنموذجا

Abstract EN

Language is the channel of communication, expression, pilgrims, the transfer of knowledge and the formation of awareness between people throughout history, and it is the title of the society's identity and the channel of intergenerational communication, it is the record of history, thought, culture and heritage.

On the other hand, the media - with all its print, audio and visual channels - has become the modern means of mass communication, and the main tool for shaping the awareness of modern man, whether in developed countries or in underdeveloped countries, it is the carrier of the news, the form of awareness, the opinion-oriented, the maker of convictions, the transmitter of knowledge, the source of Entertainment and amusement.

This means that we are talking about two of the most important components of thought and culture, and the problems of identity and civilization, and between them intersect and touch on many details and complementarity in roles;
Hence this research came to study this dualism: language and media, and the role of each in making the other.

The study was divided into two topics: The first discusses bilingualism and information, the way of studying the role of civilized media, the cultural and civilizational value of language, and the aspects of influence and influence between language and media.

As for the second topic, it discusses the linguistic reality in the Saudi media as an example, to show intersections between the two fields of knowledge.

Under it is a review of the linguistic policies of the Kingdom of Saudi Arabia, the Kingdom's active participation in international media councils and events, and the role of Saudi media in supporting the Arabic language, by reviewing the various media tracks: written, audiovisual, new media, and advertising language.

The research was completed with a review of the results and recommendations.