Cultural context in credibility studies : a multidimensional perspective

Abstract EN

The purpose of this article was to examine the role of culture in credibility assessment and determine to what extent it was applicable to media studies.

Existing quantitative research in media credibility neglects cultural dimensions in communication process.

This article addresses this gap by offering a theoretical, multidimensional model of cultural and communication components that influence media credibility across and within cultures.

The main consideration for future studies includes testing the model components of this paper in different contexts.