Exploring permission based tourism marketing drivers and challenges from the customer perspectives
By: Ali, Hanan Mahir; Wahbah, Marwah Sayyid; Badr al-Din, Raghdah Muhammad. Journal of Association of Arab Universities for Tourism and Hospitality. Vol. 22, no. 1 (Jun. 2022), pp.75-91, 17 p.
Subjects: Customer relations; Egypt; Internet marketing; Marketing; Tourism