The impact of online communities-based social customer relationship management (s-crm) on customer loyalty and brand image on hotels
By: Ahmad, Yasir Ibrahim; Abbas, Tamir Muhammad; Kamal, Muhammad Ahmad. Journal of Association of Arab Universities for Tourism and Hospitality. Vol. 21, no. 2 (Dec. 2021), pp.206-232, 27 p.
Subjects: Customer relations; Hotels; Social media; Social networking Web sites; Trademarks