Creative advertising as a profitable tool in De-marketing : patagonia. Inc case study
By: Badr al-Din, Rabiah; Bashshari, Karim. Revue Administration et Développement Pour les Recherches et les études. Vol. 10, no. 2 (Dec. 2021), pp.505-522, 18 p.
Subjects: Advertising; Advertising campaigns; Case studies; Patagonia, Inc.; Profits