Effect of word-of-mouth communication on consumers' brand image and purchase intention : empirical study in the Wilayaof Bejaia
By: Akkarene, Rim; Bouda, Nabil. Les Cahiers du MECAS. Vol. 17, no. 2 (Jun. 2021), pp.27-38, 12 p.
Subjects: Bejaia (State); Consumer behaviour; Oral communication