The impact of corporate social responsibility on brand equity : study case on Mobilis telecommunication company
By: Bu Ukkaz, Hajir; Rahmani, Yusuf Zakariyya. International Forum : Outstanding Performance of Organizations and Governments, Business Ethics and Social Responsibility (3th : 2017 : University Ouargla, Algeria) Journal of Quantitative Economics Studies. Vol. 4, no. 1 (2018), pp.73-82, 10 p.
Subjects: Case studies; Corporations; Social responsibility; Trademarks